Blogging Your Way to Recruitment Success: Gretchen Ledgard, Joel Cheesman & Dave Mendoza (Tomorrow)

Posted on February 14, 2007
Filed Under Blogging For Talent, Branding, Gretchen Ledgard, Joel Cheesman, Kennedy Info, Recruitment Industry |

Speakers: Dave Mendoza, Gretchen Ledgard & Joel Cheesman

ONLY $275 - To Sign Up for Tomorrow’s Audio Conference CLICK HERE:

What are your employees already saying about your company on the internet, and how can properly highlighting their voices attract more qualified applicants to your open jobs? As blogging grows in popularity, more and more employees are sharing their personal stories about corporate life, and these open conversations can both help and hurt your company’s employment brand.

In Part 2 of this 3-part series, you’ll join Gretchen Ledgard, the first corporate recruiting blogger, and Joel Cheesman, recipient of Recruiting.com’s 2006 Best Blog Award, as they share blogging experiences from across the employment industry and show you how to leverage employee blogs to attract top talent to your company. In this session you will learn how to –

• Develop proper oversight of employee blogs (not recruiter blogs) to enhance (not hurt) a company’s reputation as a sought-after employer.
• Develop a corporate Blog to effectively attract passive candidates, and increase your company’s search rankings with heightened corporate brand awareness through search engine optimization strategies.
• Promote the candidate experience: educate prospective candidates on the application process (what to expect in an interview), and develop and identify your cultural brand.
• Enhance the employment brand of your business groups, market corporate events such as job fairs, Corporate Technology Forums, conferences, trade shows.
• Obtain better search engine rankings and attract passive candidates.

What are your employees already saying about your company on the internet, and how can properly highlighting their voices attract more qualified applicants to your open jobs? As blogging grows in popularity, more and more employees are sharing their personal stories about corporate life, and these open conversations can both help and hurt your company’s employment brand.

In Part 2 of this 3-part series, you’ll join Gretchen Ledgard, the first corporate recruiting blogger, and Joel Cheesman, recipient of Recruiting.com’s 2006 Best Blog Award, as they share blogging experiences from across the employment industry and show you how to leverage employee blogs to attract top talent to your company. You’ll learn how employee blogs (as opposed to recruiter blogs) can enhance — or hurt — a company’s reputation as a sought-after employer, how to obtain better search engine rankings and how to attract passive candidates.

There will also be time for your questions!

Join us for one or all!

Gretchen Ledgard, Partner, JobSyntax, Inc



Gretchen Ledgard is a Partner with JobSyntax, Inc, an employment marketing firm based in Redmond, WA. An alumnae of Microsoft’s recruiting organization, Gretchen co-founded, authored, and managed the first corporate recruiting blog, JobsBlog. In her current role, she advises corporations on how best to utilize blogs and other social media channels to enhance employment branding and recruiting efforts. Along with her business partner, Zoë Goldring, Gretchen also writes the JobSyntax blog and studies the effects of social media technology on the employment industry.

Joel Cheesman, President, HRSEO



Joel Cheesman, president of HRSEO and author of award-winning blog, Cheezhead, is one of the most widely-read bloggers on emerging recruitment issues in the world. He was the recipient of Recruiting.com’s Best Technology Recruitment Blog for 2005 and received Best Recruiting Blog in 2007. He has been featured in Fast Company magazine and its blog under FC Reads, as well as NewsNow, Workforce Management, AIRS and Crain’s Business.

Joel’s blog is a daily chronicle of how the Internet and technology are shaping human resources and how organizations can attract the talent needed to thrive in tomorrow’s economy. As an employee and insider of some of America’s biggest online job sites since 1997, Joel founded HRSEO to help employers and companies in the recruitment space move to a world where search engines deliver high quality and cost-effective traffic.

One session: ONLY $275
Two sessions: $468 – Save 15%!
Three sessions: $659 – Save 20%!

For more information, to register, or order CD recordings please contact Karen Bison at 1-800-531-0007 ext. 631, or email kbison@kennedyinfo.com

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