I was honored to contribute to a discussion panel at the AustralAsian talent Conference on Thursday, April 16th. I discussed the need to target your market and have a proactive engagement strategy, â€œthe more you build engagement and a connection, the more successful youâ€™ll be. The end result is that your social networking or career site is somewhere people will come to be engaged, and will enhance your brand as well as theirsâ€.
Above all, I emphasized the significance of the “paying-it-forward” ethos as part of a larger “Open Source” transformation within strategic staffing development.
Recruiters who deem social media, and open networking specifically as threats to their competitive edge tend to practice the “closed systems” approach which is typified by ‘hoarding’ best practices rather than contributing, negating open networking requests, etc. In actuality, the ironic result is a diminishing of its adherent’s competitive edge in the long run. “Closed Systems”, I argued, inevitably positions ultra-competitive, non contributors to outdated modes which actually undermines one’s ability to compete by creating a disconnect to data streams.
In comparison, “open source systems” as the preferred approach to social media networking advances quick turn around in knowledge scope, exposure to new methods in real-time, exponentially enhances search results to acquire the best in passive prospects. Why you might ask? Open, more collaborative approaches provide access to part of the broader industry’s evolutionary transition to an accelerated pace of community centered knowledge transfer. Suffice to say, it’s easier to look in the mirror knowing that you accomplished something for yourself as much as for others, and a stronger profession is the net effect, as much as a more profitable bottom line.
Shally “Elvis” Steckerl expanded on a discussion we have shared over the years, i his own breakout session, stating that â€œMicro-sites will be the future,â€ Shally Steckerl, Chief Cybersleuth of JobMachine, reiterated in his session on harnessing technology to source top candidates. Steckerl told recruiters that they will need to be involved with online communities even if theyâ€™re not creating them, however, â€œassigning a separate team of â€˜sourcersâ€™ to build online communities and relationships, and filter the serious job seekers from the â€˜window shoppersâ€™, will allow you to spend more quality time hiring,â€ he concluded.
We had an amazing time learning and sharing and its now come full circle, Down Under.