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Campaigner ‘s ‘101 Tips for Getting Started: Email Marketing’ Help Small Business Owners Take the 1st Step

Posted on May 1, 2009
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OTTAWA – May 11, 2009Campaigner, a leading email marketing solutions provider, launched 101 Tips for Getting Started with Email Marketing to help small business owners implement and enhance successful email marketing campaigns. Launched March 23rd and continuing throughout the year, Campaigner began with five tips encouraging small business owners to take the first step with email marketing by first building a strong foundation.

The March and April tips offered advice for kicking off an email campaign and focused on email marketing best practices such as getting permission from subscribers, using sender names and addresses, and making opting-out simple. To learn more about these tips, listen to Campaigner's most recent podcast, First Steps for Getting Started with Email Marketing.

Upcoming tips will focus on strengthening the foundation through segmentation and helping small business owners with what to say in their emails. Sample tips planned for May and June include:

  • Start out simple, do what you can
  • Use your resources
  • Segment based on spending
  • Examine what your competitors are doing
  • Create relevant subject lines
  • Get the frequency and length of your emails right

“Search on email marketing ROI and you'll come up with astounding numbers showing email marketing's impact on improving the bottom line, yet research shows that the majority of small businesses don't do any type of online marketing,” said Steve Adams, Campaigner's vice president of marketing. “Campaigner's objective in 2009 and beyond is to persuade as many small business owners as we can to take advantage of email marketing's unbeatable ROI. It's easy to get started and Campaigner can help with our start up services, free tips and free support services around the clock.”

Small business owners can find the archived email marketing tips and sign up for free weekly tips throughout the 101 Tips for Getting Started with Email Marketing campaign, by visiting the Inside Campaigner blog or by visiting the 101 Tips website.

Key Links:

101 Tips Homepage: http://campaigner.com/lp/101tips.aspx

Campaigner podcast: First Steps for Getting Started with Email Marketing:
http://blog.campaigner.com/2009/05/this-weeks-tips-make-most-of-your.html

About Campaigner
Campaigner's software-as-a-service email marketing solutions enable organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way – resulting in more profitable relationships. It is part of a total Software as a Service (SaaS) business communications offered by Protus that also includes MyFax, the fastest-growing Internet fax service used by individuals, small, medium and large business, and the my1voice feature-rich virtual PBX service. Additional information is available at www.campaigner.com.

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