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Campaigner ‘s Personalization and Targeting Tips Help Small Businesses Improve Email Marketing Deliverability

Posted on August 13, 2009
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OTTAWA – August 11, 2009 – Campaigner, a leading email marketing solutions provider, launched 101 Tips for Getting Started with Email Marketing this year to help small business owners implement and enhance successful email marketing campaigns. Campaigner's weekly tips continued in July with free advice helping small businesses use personalization and targeting tactics to improve email marketing deliverability.

July tips offered guidance on email personalization topics such as ensuring the 'sender' in the 'From' line is a known person or brand and addressing recipients directly by their first name instead of using blind salutations. Targeting tips focused on improving the relevance of your email marketing campaigns by knowing your customers' interests and using demographic and behavioural data to give your audience more of what they want.

To learn more about these tips, listen to Campaigner's most recent podcast, Getting Started with Email Marketing: Improving Deliverability through Personalization and Targeting

Upcoming tips will focus on enhancing email marketing performance by testing your campaigns and formatting email messages for the growing plethora of mobile devices. Sample tips planned for August include:

  • Which test is right for me?
  • Testing your subject and from lines
  • Perfecting the mobile subject line
  • Send both HTML and Text emails
  • Localize your emails for mobile users

“For the first half of 2009, Campaigner focused on the basics to help small businesses get started with email marketing, and now we're delving into tips for enhancing the performance of their ongoing campaigns,” said Steve Adams, Campaigner's vice president of marketing. “Testing is a great place to start assessing what works and what you need to improve for better email marketing results. Testing for how your email campaigns look on mobile devices has also become important to email marketing success now that more and more people are relying on mobile devices while at work, at home or on the go.”

Small business owners can find the archived email marketing tips and sign up for free weekly tips throughout the 101 Tips for Getting Started with Email Marketing campaign, by visiting the Inside Campaigner blog or by visiting the 101 Tips website.

Key Links:

101 Tips Homepage: http://campaigner.com/lp/101tips.aspx

Campaigner podcast: http://blog.campaigner.com/2009/08/101-tips-for-small-business-july.html

Inside Campaigner blog: http://blog.campaigner.com/

About Campaigner Campaigner's software-as-a-service email marketing solutions enable organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way – resulting in more profitable relationships. It is part of a total Software as a Service (SaaS) business communications offered by Protus that also includes MyFax, the fastest-growing Internet fax service used by individuals, small, medium and large business, and the my1voice feature-rich virtual phone service. Additional information is available at www.campaigner.com.

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