Campaigner’s Enhancement Tips Help Small Businesses Take their Email Marketing Campaigns to the Next Level
Posted on October 3, 2009
Filed Under Default | Comments Off on Campaigner’s Enhancement Tips Help Small Businesses Take their Email Marketing Campaigns to the Next Level
OTTAWA – September 30, 2009 – Campaigner, a leading email marketing solutions provider, launched 101 Tips for Getting Started with Email Marketing this year to help small business owners implement and enhance successful email marketing campaigns. Sent weekly, Campaigner's tips continued through September offering free advice to help small businesses enhance the performance of their email marketing campaigns.
Tips in September focused on how to enhance your campaign by formatting for mobile, integrating with CRM and utilizing your metrics and reports. These tips discussed such topics as integrating customer contact information, sending both HTML and Text emails and merging CRM and email contacts for better targeting and segmentation.
To learn more about these tips, listen to Campaigner's most recent podcast, Getting Started with Email Marketing: More Tips to Enhance your Campaign Performance.
Upcoming tips will focus on implementing SEO best practices to enhance campaign performance. Sample tips planned for October include:
- Coordinating SEO and email marketing for best results
- Start SEO and email campaign planning with keyword research
- Use program-specific landing pages to increase your email marketing results
- Repurpose your email content into a blog to boost SEO visibility
- Surround text links with relevant key words
“We are hoping these tips help marketers take their campaigns to the next level, by implementing performance enhancing best practices,” said Steve Adams, Campaigner's vice president of marketing. “By integrating CRM into email campaigns, marketers will find their campaigns to be more successful as they become better targeted and segmented.”
Small business owners can find the archived email marketing tips and sign up for free weekly tips throughout the 101 Tips for Getting Started with Email Marketing campaign, by visiting the Inside Campaigner blog or by visiting the 101 Tips website.
101 Tips Homepage: http://www.campaigner.com/lp/101tips.aspx
Campaigner podcast: http://blog.campaigner.com/2009/09/101-tips-for-small-business-september.html
Inside Campaigner blog: http://blog.campaigner.com/
Campaigner's software-as-a-service email marketing solutions enable organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way – resulting in more profitable relationships. It is part of a total Software as a Service (SaaS) business communications offered by Protus that also includes MyFax, the fastest-growing Internet fax service used by individuals, small, medium and large business, and the my1voice feature-rich virtual phone service. Additional information is available at www.campaigner.com.