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Campaigner’s Tips Help Small Businesses Coordinate SEO and Email Marketing for Best Results

Posted on November 10, 2009
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OTTAWA – November 12, 2009 Campaigner, a leading email marketing solutions provider, launched 101 Tips for Getting Started with Email Marketing this year to help small business owners implement and enhance successful email marketing campaigns. Sent weekly, Campaigner's tips continued through October offering free advice to help small businesses enhance the performance of their email marketing campaigns.

October tips provided a series of search engine optimization (SEO) strategies that enhance campaign performance. Topics included maximizing messages and keywords for SEO, coordinating SEO and email marketing for best results, the use of program-specific landing pages, and among other strategies, the repurposing of email content into a blog to boost SEO visibility.

Tips in the month of October also offered guidance on how to get customers involved in marketing your business.

To learn more about these tips, listen to Campaigner's most recent podcast, Getting Started with Email Marketing: More Tips to Enhance your Campaign Performance.

“If you're a small business – don't be intimidated by SEO,” said Steve Adams, vice president of marketing for Protus, the provider of Campaigner. “It may seem like a luxury you can't afford but its importance in driving traffic is monumental. Email marketing and SEO complement each other and utilize the power of the Web to connect buyer intent, relevancy, frequency and conversion rates. Also, remember to engage your customers as ambassadors. Asking questions and soliciting their input will build a strong relationship with your subscribers.”

Upcoming tips will focus on using multimedia to create a more engaging and exciting customer experience. Sample tips planned for November include:

  • The reasons for using multimedia
  • How to use multimedia with purpose
  • Using graphics to add personality to your email
  • Integrating podcasts into an email campaign
  • Advantages of video

Small business owners can find the archived email marketing tips and sign up for free weekly tips throughout the 101 Tips for Getting Started with Email Marketing campaign, by visiting the Inside Campaigner blog or by visiting the 101 Tips website.

Key Links:

101 Tips Homepage: http://campaigner.com/lp/101tips.aspx

Campaigner podcast: http://blog.campaigner.com/2009/11/101-tips-for-small-business-october.html

Inside Campaigner blog: http://blog.campaigner.com/

About Campaigner
Campaigner email marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting to their customers quickly, simply and affordably. Features include professional-looking email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is part of a total Software as a Service (SaaS) business communications offered by Protus that also includes MyFax, the fastest-growing Internet fax service; and my1voice, the cost-effective, feature-rich virtual business phone service. Additional information is available at www.campaigner.com.

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