It’s how Time Magazine determined their 2006 Person of the Year. From MySpace, to YouTube to Tivo we are now a nation of mini media moguls, writing our own stories. So as the super bowl approaches, several intrepid advertisers have sought out your creativity to help tell their stories. is absolutely known for its commercials and they are really ratcheting that up by turning over control of ideas to college students. Consumer generated The Super Bowl The goal: to generate messages that truly resonate with their peer groups.