My good friend Linda Flores, President at Elite Technical Group and I had a chat about how training in advanced sourcing can help her bottom line and she then inquired about about how a company blog can enhance the online presence of her start-up agency. My buddy, the esteemed Dennis Smith, Senior Staffing Manager, Engineering at T-Mobile and Blog Author at Wirelessjobs.com wrote a perfect summary of useful tips to consider when developing your site. Linda, I’ll let you hear it from a Pro:
By Dennis Smith
“Why has nobody discovered me?”
“What do I have to do to get Google to notice me?”
Link to other quality websites (the holy grail of blogging – gives your blog authority/weight in the blogosphere). Think of links as word-of-mouth. The more people on the web who are “talking” about you, the more your site rises to the top.
Have a clear website title (ex: WirelessJobs.com – there should be no question in your mind what you’ll find at this site. The title is visible along the top of Internet Explorer or other web browsers. This is the first thing Google looks for when crawling the Web.
Winfield also advises using a free tool Google offers for keyword tips: AdWords.
These online keyword tools help Google’s advertising clients, who buy sponsored pay-per-click links to guarantee good placement in the search results. But they are available, free, to everyone.
If you are looking for more information to help you gather more “Google Juice” for your site or blog, here’s a few more articles for you: problogger, marketingprofs (requires membership but is free), and the blog herald.
Now, go get noticed.
Check out jobs in London at Canary Wharf Jobs.com.