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EXCELER8ION: Review of the Fortune 500 Corporate Recruiting Blogs

Posted on October 23, 2006
Filed Under Blogging For Talent, Branding, EXCELER8ion, Marketing Technology, Online Recruitment Advertising, Recruitment Industry | 1 Comment

Another fantastic post by Julian & Shannon at Exceler8ion, the premier blog covering marketing/advertising issues effecting the recruitment industry.

Published by Shannon, September 26th, 2006 in Interactive Recruitment Marketing, Blogs, employer brand, Social Media

I have been following Easton Ellsworth’s review of the 10 largest Fortune 500 companies. He has posted a list of his reviews of their ‘business blogging’ efforts so far:

1. ExxonMobil – Yawn
2. Wal-Mart – Ugly
3. General Motors Part 1 and Part 2 – Otay
4. Chevron – Mysterious
5. Ford – Iffy
6. ConocoPhillips – Nonexistent
7. General Electric – Aha!
8. Citigroup – Who?
9. AIG – Barf
10. IBM – Hallelujah!

Of Easton’s list:

* I only know of 2 that are using real blogs (very indirectly) to recruit talent: 1- Wal-mart (Life at Wal-Mart Blog – and there are some fishy things going on here that we will get into later) AND 2- GM (FYI Blog).

* While we know that IBM encourages its employees to blog (within company guidelines) – are there any recruiting focused / Heather Hamilton / JobsBlog equivalents out there for IBM? Maybe I’ve missed it?

* There are some that are blogging pretty well – but are clearly missing out on the opportunity to directly recruit talent from the blog – GE’s Global Research Blog, From Edison’s Desk, is one that needs to add a link to their job search and apply at the very least today.

According to the Fortune 500 Blogging Wiki, thirty, or 6%, of Fortune 500 companies have official corporate blogs (nearly double the number in December 2005)

Few company blogs are from the CEOs (which may be a good thing depending on the chief) and few seem to overtly use their corporate blogs to recruit talented people to join their team. Why are so many Fortune 500 companies failing to take advantage of this medium to engage in online conversations with potential candidates and applicants?

In the coming days I will begin reviewing the spectrum of F500 recruitment blogging efforts – from those that are just dipping their toes into the ‘recruitosphere’ to those that are doing cannonballs into recruitment blogging.

Fortune 500 Blogger Wiki is planning to add share price data to create a Business Blogging Index, comparing the stock performance of companies that blog with those that don’t. Here’s why. A spreadsheet version of that with a snapshot of this list from 12/30/05 is here.


* The NewPR wiki: Corporate Blog List, | CEO Blog List | Product Blogs List
* European Corporate Blogs list
* Corporate bloggging list and related blogs used for corporate internal and external communications.
* The NewPR Wiki: Business Blogging Policies | Blogging: Legal Challenges
* Charlene Li from Forrester’s Wiki : List of marketers using blogs, Blogger Code of Ethics and Corporate Blogging Policies
* BlogWriteForCEOs: Debbie Weil’s blog about CEO and corporate blogging, with a link to her forthcoming book, The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right (Penguin Portfolio Aug. 2006)
* Publish and Prosper: Blogging for Your Business, a practical guide to business blogging (New Riders June 2006)
* BusinessBlogConsulting: Rick Bruner group blog on all things related to business blogging.
* BlogHer: A network of women bloggers and a daily surfing guide to blogging across a variety of topics, including business, technology and social media.
Society For New Communications Research: Research society exploring corporate blogging and other forms of Internet related corporate communications.

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One Response to “EXCELER8ION: Review of the Fortune 500 Corporate Recruiting Blogs”

  1. Shrinidhi hande on April 10th, 2008 8:01 am

    Well written. Made a good read.