Posted on July 12, 2007
Filed Under Interactive Marketing, Networking, People, Social Media Optimization | Comments Off on FORTUNE: Catherine Cook, co-founder of Myyearbook.com, “And A 17-Year-Old Shall Lead Them”
Her next move is to tap into her audience to provide the next generation of user-generated content. “I think the future for bad singing videos, and people getting hit in the crotch, is limited,” she told the iMeme crowd. To that end, myyearbook.com has added two new features, Video Battles and MyMag. Video Battles allows two users to upload homemade videos–such as their band performance–and lets users vote on which one they like most.
MyMag is a 100% user-generated teen magazine with professional editors, covering hot teen topics like suicide, anorexia, and sex, which, she says, can generate as many as 3,000 reader comments in 24 hours. Even though some print publications shy away from such topics for fear of alienating advertisers, Cook says she has had strong response from advertisers. Given that her company – started with a $250,000 check from her older brother – already has revenues in the seven figures, imagine what they can accomplish once she gets a bachelors degree in economics and business.