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Increasing Social Network Connections, LinkedIn Traffic Up 323% in Past Year

Posted on July 24, 2007
Filed Under LINKEDIN | 3 Comments

I want to thank Luke Wroblewski, Senior Principal, Product Ideation & Design at Yahoo! Inc. & LeeAnn Prescott, Research Director at Hitwise for the following Observations:

By Luke Wroblewski
Senior Principal, Product Ideation & Design at Yahoo! Inc. || Founder & Author at LukeW Interface Designs

Last month, I wrote about some product design adjustments that LinkedIn made to grow the quantity of social network connections they manage. Anecdotally, these changes seemed to be working. This month, Hitwise released figures that confirmed traffic to LinkedIn is up 323% in the last year and 17% in the last week alone.


In my original post, I neglected to include an increasingly popular landing page on LinkedIn that encourages additional connections: direct access to “people you may know” and the ability to access your webmail address book. The growing (based on my personal experiences) use of this screen implies it may be a top performing solution for encouraging network growth.

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By LeeAnn Prescott, Research Director at Hitwise writes:

“LinkedIn Traffic Up 323% in Past Year, Users More Likely to be on Gmail”

Have you been getting a flurry in LinkedIn invitations in the past few months? I have been receiving a few requests a week, so I wasn’t surprised to find that the market share of US visits to LinkedIn was up 323% in the past year (week ending 7/7/07 vs week ending 7/8/06), and up 17% in the past four weeks alone (week ending 7/7/07 vs week ending 6/8/07). As of last week, LinkedIn ranked at #23 in the Hitwise Employment and Training category.

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What did surprise me in looking at the upstream data for LinkedIn was that Gmail figured more prominently than usual. As of last week, Yahoo Mail leads over Gmail in market share of total US visits by more than 10 to 1, but Linked In receives only 3X more upstream traffic from Yahoo! Mail as Gmail. This relationship can be seen by examining these two charts side by side. Hotmail is also less represented among Linked In users than normal. It appears that LinkedIn still has early adopter appeal, just as Gmail does, and is poised for even greater growth as the word gets out.

Comments

3 Responses to “Increasing Social Network Connections, LinkedIn Traffic Up 323% in Past Year”

  1. Dawn Boyer on July 25th, 2007 11:05 am

    When I first encountered Linked-In, I loved the idea; loaded up my entire network of contact info, and started contacting folks at my last company. Unfortunately, Linked-In doesn’t take into account that female names may change due to marital status, and folks at your ‘old’ employer may not recognize your ‘new’ name, and thus click on the “I don’t know this person” button and therefore causing one to show up as an ‘abuser’ of the Linked-In system. Bummer…

    Otherwise, the concept is awesome, but I wish it weren’t so restrictive and so costly to be a premier user. I’d gladly pay an annual membership if it weren’t quite so expensive, and they’d allow folks to send invites and have less ‘punitive’ manners of responding when folks don’t know others.

    Dawn Boyer
    Ask me to join your Linked-In connections!
    Dawn Boyer = recruiter@zeltech.com

  2. Glenn Gutmacher on July 26th, 2007 10:23 am

    Very interesting how the author concluded LinkedIn is still primarily made up of early adopters, based on the relatively high Gmail/Yahoo mail ratio.

    And Dawn, to address your problem, you should keep your maiden name as part of your name in your Linked profile (you can have a two word last name field value) which will allow people to find you whether they type Dawn Boyer or Dawn MaidenName.

    Dave and I have some of ideas about how to get around the “I don’t know” punishments. Maybe he’ll blog about it sometime (hint ;-).

  3. John Horsley on July 29th, 2007 10:36 am

    I just used trendpedia.com a free service from Attentio to get a buzz comparison of the leading business networks including Linkedin, Ecademy, Rise, Soflow, Xing no second guessing Linkedin dominated the buzz with a share of 89% ecademy and Rise both shared 5% and Xing just 1% of the total on line buzz. This is a great tool compare anything people may discuss and it maps out the buzz for you.

    See http://www.trendpedia.com