I want to thank Luke Wroblewski, Senior Principal, Product Ideation & Design at Yahoo! Inc. & LeeAnn Prescott, Research Director at Hitwise for the following Observations:
Last month, I wrote about some product design adjustments that LinkedIn made to grow the quantity of social network connections they manage. Anecdotally, these changes seemed to be working. This month, Hitwise released figures that confirmed traffic to LinkedIn is up 323% in the last year and 17% in the last week alone.
In my original post, I neglected to include an increasingly popular landing page on LinkedIn that encourages additional connections: direct access to â€œpeople you may knowâ€ and the ability to access your webmail address book. The growing (based on my personal experiences) use of this screen implies it may be a top performing solution for encouraging network growth.
By LeeAnn Prescott, Research Director at Hitwise writes:
“LinkedIn Traffic Up 323% in Past Year, Users More Likely to be on Gmail”
Have you been getting a flurry in LinkedIn invitations in the past few months? I have been receiving a few requests a week, so I wasn’t surprised to find that the market share of US visits to LinkedIn was up 323% in the past year (week ending 7/7/07 vs week ending 7/8/06), and up 17% in the past four weeks alone (week ending 7/7/07 vs week ending 6/8/07). As of last week, LinkedIn ranked at #23 in the Hitwise Employment and Training category.
What did surprise me in looking at the upstream data for LinkedIn was that Gmail figured more prominently than usual. As of last week, Yahoo Mail leads over Gmail in market share of total US visits by more than 10 to 1, but Linked In receives only 3X more upstream traffic from Yahoo! Mail as Gmail. This relationship can be seen by examining these two charts side by side. Hotmail is also less represented among Linked In users than normal. It appears that LinkedIn still has early adopter appeal, just as Gmail does, and is poised for even greater growth as the word gets out.