By Jason Whitman (VP, Technology)
Originally Posted 9/15/2006
This week while checking in on the popular podcast This Week in Tech (TWiT), I noted that T-Mobile is running recruitment ad banners on the site (screen capture). I noted that find as quite awesome, even considering the typo in the banner itself (“it’s” rather than “its”). The ads promote opportunities in sales/retail and customer service, and link to the T-Mobile careers Web site by Vurv. This ad buy excites me because it’s a non-traditional move (if we consider Monster job postings “traditional” now) and reinforces the thinking that you can reach candidates with online recruitment advertising where they’re searching/surfing anyway (blogs, podcasts, news and entertainment Web sites), rather than only via job boards. Upon further inspection of the ad network, I noted that the banner is being delivered by AdvertSERVE’s Podtrac service, suggesting to me that it may also be appearing on podcast Web sites other than TWiT.
After I wrote that paragraph, I also noted T-Mobile recruitment ad “reads” during the Daily Giz Wiz podcast, a member of the TWiT family of shows by Leo Laporte. The audio ads reference the T-Mobile career Web site as well, and that site does a good job of handling the tmobile.com to t-mobile.com domain name redirect (it’s hard to understand the hyphen in an audio ad). Although Leo seems to be taking some heat for the ads from show listeners and site visitors, I like the direction and decision by T-Mobile. Now, when will we see online video recruitment ads on Rocketboom?