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Jason Whitman: T-Mobile Recruitment Ads in Podcasts

Posted on February 9, 2007
Filed Under Interactive Marketing, Podcast, Social Media Optimization | 3 Comments


By Jason Whitman (VP, Technology)
Originally Posted 9/15/2006

This week while checking in on the popular podcast This Week in Tech (TWiT), I noted that T-Mobile is running recruitment ad banners on the site (screen capture). I noted that find as quite awesome, even considering the typo in the banner itself (“it’s” rather than “its”). The ads promote opportunities in sales/retail and customer service, and link to the T-Mobile careers Web site by Vurv. This ad buy excites me because it’s a non-traditional move (if we consider Monster job postings “traditional” now) and reinforces the thinking that you can reach candidates with online recruitment advertising where they’re searching/surfing anyway (blogs, podcasts, news and entertainment Web sites), rather than only via job boards. Upon further inspection of the ad network, I noted that the banner is being delivered by AdvertSERVE’s Podtrac service, suggesting to me that it may also be appearing on podcast Web sites other than TWiT.

After I wrote that paragraph, I also noted T-Mobile recruitment ad “reads” during the Daily Giz Wiz podcast, a member of the TWiT family of shows by Leo Laporte. The audio ads reference the T-Mobile career Web site as well, and that site does a good job of handling the tmobile.com to t-mobile.com domain name redirect (it’s hard to understand the hyphen in an audio ad). Although Leo seems to be taking some heat for the ads from show listeners and site visitors, I like the direction and decision by T-Mobile. Now, when will we see online video recruitment ads on Rocketboom?

Comments

3 Responses to “Jason Whitman: T-Mobile Recruitment Ads in Podcasts”

  1. Dennis Smith on February 9th, 2007 11:40 am

    Hey Jason – very perceptive of you, my friend! Thanks for finding and making note of this.

    Actually, the ad came out several months ago (I can’t take credit for it because it falls under another org within T-Mobile). But here’s what’s funny. We found the typo months ago (when it first came out). Brought it to the attention of the power that be and, presto change-o, nothing happened.

    Oh well.

    It’s been very successful and a smart move for T-Mo.

    More to come!

    Dennis

  2. Jason Whitman on February 9th, 2007 3:14 pm

    Dennis:

    Thanks for the comment, I actually wrote that back in September (2006), so I’m not sure why Dave is re-posting it here without adding to the discussion. Here is the original post:

    http://blogs.ittoolbox.com/pm/recruitment/archives/tmobile-recruitment-ads-in-podcasts-11723

    Glad the ads are working, it’s good to see some new ideas out there.

    Jason

  3. online make money on April 11th, 2008 9:12 pm

    online make money…

    It also got me to wondering what it is that people get from these things. Do people really draw motivation from this stuff? I have been reading Darren Brown’ s Tricks of the Mind , or at least re- reading sections of it, this week. He points out that…