By Joel Cheesman
A Wise Man said, “Maybe a little less gorilla and a lot more ant is a better answer. And maybe blogs will help get us there.”
Reading Joel Cheesman’s site is thee daily online Ivy League tutorial on SEO issues, Vertical Job Search and Talent Blogging. Your RSS feed cries out for Cheezhead
Two days ago this line caught my eye:
“…the latest trends in venue for job content, but the idea of leveraging the growing popularity of blogs – particularly highly targeted blogs generating a growing, loyal following – to promote jobs is pretty powerful.
… so much so, it becomes a mandatory read for all my Six Degrees brethren. Read, enjoy and learn (I’ll pull up a chair and Mojito and join you)
Iâ€™ve been thinking about blogs a lot lately, particularly their role in Internet recruiting.
See, since the dawn of the dot-com, these bastions of online employment have been in fast, constant pursuit of delivering the endangered passive candidate to employers doorsteps. From tactics like pushing jobs via e-mail to partnerships with MySpace, the strategies have arguably been effective, but still no Holy Grail has been claimed.
If you think about it, as sexy as vertical job search is, isnâ€™t it the same pig, just in a different dress? In other words, whether itâ€™s CareerBuilder or SimplyHired, isnâ€™t it the same recycled active job seekers theyâ€™re attracting? Iâ€™m speaking in generalities, I guess, but you get the idea. Itâ€™s a â€œLetâ€™s reinvent the wheelâ€ mentality.
Obviously Iâ€™m a big fan of search engine optimization and marketing, which, till Iâ€™m blue, will argue the fact they can help get highly targeted candidates to your door like no other medium in existence.
But letâ€™s get back to blogs.
A lot has already been written about Crunchboard, the job board arm of Valley blog darling Techcrunch, but the short of it is this: Successful blog focused on technology issues adds job posting feature, helping employers target elusive, most-likely-employed, best-of-the-best tech talent in a way that job boards cannot.
This week, I also received an e-mail from Eric Yoon of JobThread fame asking me if Iâ€™d like to put a job board on Cheezhead (Iâ€™m assuming he wonâ€™t mind the free pubâ€™ from this e-mailâ€™s reproduction).
Just wanted to check in with you to see if youâ€™d like to setup a job board for Cheezhead?
Below are a few sites that have launched boards recently using JobThread Groups:
Setting up the board is turnkey and free. If you decide to charge for postings, we can work out a rev share. Also, weâ€™d be happy to setup the template for you into your siteâ€™s look-and-feel.
Please let me know if this is something of interest to you or if youâ€™d like to discuss more.
Hmm, jobs on Cheezhead? Intriguing.
Not sure my blog is the perfect venue for job content, but the idea of leveraging the growing popularity of blogs – particularly highly targeted blogs generating a growing, loyal following – to promote jobs is pretty powerful. And Iâ€™m sure the idea of making a little extra coin is one that resonates with bloggers. If my math is right, Crunchboard is on pace to bring in $30K-plus a month.
HRSEO provides Internet recruiting solutions to employers.