Voices from the Recruitment Blogosphere
Today, I thank CM for taking the time and effort to respond and participate in this week long series as we develop a collective discussion on the value proposition of recruitment blogging as both Influencer and StakeHolder.
By CM Russell,
Founder, Author of Recruitingfly.com
1. 1) What substantive **EXAMPLES** exist where blogs have influenced the products vendors develop, or the way products are marketed, etc?
I see blogs increasingly being used as PR platforms for new products and industry news. Some companies are starting blogs to promote themselves and foster communication with clients (i,.e. http://www.bullhorn.com/blog) while some PR professionals are reaching out to industry bloggers to announce new products in hopes the blogger will review or mention it. (i.e. http://secretsofthejobhunt.blogspot.com/2006/11/whototalktocom-new-job-referral.html>)
2. What instances would you suggest are instructive in terms of the power of viral marketing where recruitment blogs have played a major role?
Cheezhead’s ebay auction for his trip to SHRM last year. Without the blogosphere it wouldn’t have happend. Other than that most of the viral examples would be negative ones like the buzz surrounding jobster’s recent announcements. Most of the posts were of the negative variety surrounding their moves.
3. What we are looking to highlight is the transition from journal to industry partner, and any perspectives you can share would be helpful.
Perspective: the smart recruiters/hr pros are using blogs to reach candidates on a more human level. I cite 2 bloggers as example, Dennis Smith, Staffing Manager, Engineering at T-Mobile who writes the blog wirelessjobs.com and Martin Burns of ZoomInfo who writes “Good to Know”. Both of them are company sponsored blogs and both attractive candidates. The cost: $0. Priceless!
Here’s another possible example;
Use of Adwords by Accenture….might they have listened to Cheezman?