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Phil Rosenberg, “Facebook vs. LinkedIN for Job Seekers”

Posted on October 26, 2008
Filed Under Facebook, LINKEDIN, Networking | 4 Comments

Phil was kind enough to offer this article for the benefit of our readers

Which is better for your job search, Facebook or LinkedIN?
By Phil Rosenberg
phil.recareered@gmail.com

The case for LinkedIN:

Strengths:

• LinkedIN allows you to build a massive network, and allows you to limited contact with any other user directly through its InMail feature
• You see 3 degrees of separation
• LinkedIN has a widget that allows you to superimpose your network over Monster and CareerBuilder ads – so you can reach line managers and bypass HR.
• LinkedIN has a similar widget to superimpose mini profiles over Outlook emails
• The LinkedIN Answers is a great way to find your audience, and participate in discussions

Weaknesses:

• It’s tough to broadcast messages to groups in LinkedIN, or to make messages viral
• LinkedIN is built to acquire a network, more than for communicating with a network
• Communication with LinkedIN contacts are best done through good old email, after initial LinkedIN introduction
• LinkedIN doesn’t coordinate well with blogs, nor have customizable apps…but we are told these are coming soon

The case for FaceBook:

Strengths:

• FaceBook is built for better communication within FaceBook. It’s easy to stay in contact with your network without jumping to outside email apps
• On Facebook, you can directly email anyone, even if you aren’t connected to them
• FaceBook has thousands of customizable apps, allowing recommendations, 2nd degree of separation, CRM like features, business cards
• FaceBook has customizable control to allow (or block) access to your information by group or individual (so you can block all your job search information from people within your company)
• FaceBook has viral messaging features, which is great for spreading the word
• FaceBook is excellent in blog integration, photo sharing and tagging, video sharing, and groups. Facebook integrates well with Flickr & YouTube
• 68 million members and growing…fast. It’s 3x the size of LinkedIN

Weaknesses:

• FaceBook is over-sensitive to spam, to the point of being ridiculous. If you template introductions, your account gets flagged at about 10 intro emails per a day. However, if you send friend requests without a note, it’s not considered spam. Go figure…
• FaceBook recommendations, questions/answers are still weak, due to low adoption rates
• FaceBook still has a social atmosphere, which means you’ll have friends that send cutsey messages to all of their friends…3 times a day. But you can block this feature
• FaceBook really only gives you 1 level of separation, you can get to a second level with heavy lifting through a FaceBook app
• Others can send you pictures, or add pics to your photo album. This means you have to regularly manage your online reputation, especially your public profile and photo album.

Common to Both:

• Both LinkedIN & Facebook have solid job boards
• Both have a status feature that lets you broadcast one-line status texts, like a built in Twittr
• Both have voice integration with Skype and Jaxtr
• Both are great for catching up with old classmates, or co-workers from past lives.
• Both have introduction features
• Neither has an easy integration of multiple social networks, phone or email lists, or contact management. Everything has to be exported and manipulated in Outlook, so it’s very limited, time consuming, & tricky

Summary:

Both are winners, and a winning strategy is to use both, because they each have their strengths in helping you build your network and subject matter expertise. I invite my contacts to both LinkedIN (www.linkedin.com/in/philrosenberg) and Facebook (http://profile.to/philrosenberg/) …feel free to invite me to your networks on both.

Trackback: http://recareered.blogspot.com/2008/03/duel-facebook-vs-linkedin.html
Phil Rosenberg
President, reCareered
Phone: 773-831-4628
Blog: http://reCareered.blogspot.com

View my profile on RecruitingBlogs.com

LinkedIn | Bio | MSN | Skype

(720) 733-2022

Comments

4 Responses to “Phil Rosenberg, “Facebook vs. LinkedIN for Job Seekers””

  1. Dawn Papandrea on October 27th, 2008 12:19 pm

    I’m a big fan of both sites, and more recently, began using Twitter, too (I’m @collegesurfing — come follow me!). I think they are all useful in their own right, although I tend to think of Facebook as more of a “friends and acquaintances” type of network, and LinkedIn more for “colleagues and industry contacts.” Of course, when job hunting, keeping everyone you know in the know about your progress and latest news is a smart move, since sometimes work opportunities come from unlikely and unexpected places.

  2. Sean Harry on October 29th, 2008 1:08 pm

    I have a different strategy for each and recommend clients use both. I do tend to like the interface on LinkedIn better, however.
    Sean Harry. http://Www.cmscareerxroads.com

  3. Howard Green on October 30th, 2008 10:22 am

    There’s one thing you touched on that I think really sets them apart: Facebook has opened up to allow external developers to build applications that run on the Facebook platform.

    For example, one app I can think of is called OpenProfiler, a behavioral assessment tool of the type used by many recruiters to sort the wheat from the chaff – or by job seekers who want to objectively describe their particular strengths to a prospective employer (http://apps.facebook.com/openprofiler).

    Free services like these set Facebook and other OpenSocial adopters apart. I wonder how long before LinkedIn will take notice?

  4. Joseph on October 31st, 2008 6:05 am

    Hi Dave,

    Really enjoyed reading your post. I agree with your statement that the best strategy is to use both. With so many great tools out there, it is to our advantage to try and use as many different tools we can to improve our chances in the job market.

    I look forward to reading more of your work!

    Joseph