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Posted on March 22, 2007
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New York Post

MARCUS Presley isn’t looking for a job, but that doesn’t mean he isn’t being propositioned by recruiters. A project manager who just left a Wall Street firm for a major pharmaceutical company, Presley has a skill set that’s in high demand. “I get hit with a solicitation at least a few times a week,” he says.

Presley isn’t an anomaly; such “passive candidates” are the targets of a growing number of Internet savvy recruiters called sourcers, who scour the Web for hot prospects. This means that just as having the wrong kind of Web presence can be a career killer, having the right one can open doors.

“It’s long been said that luck equals preparation plus opportunity – today preparation is all about being presented on the Internet through the best lens,” says Russ Glass of ZoomInfo, a summarization search engine that, with close to 35 million individual profiles, is the largest index of people in the business world.

ZoomInfo and companies like it get the skinny on people by using sophisticated tools (think Google on steroids) to scour the Web, and use another set of tools to organize the findings, which can be searched by subscribing recruiters and other businesses.

If you don’t yet have a profile on the Web, go to or a similar site, and hit the “Be Found” button (or its equivalent).

If you want a more controlled Web presence, try, which offers fill-in-the-blank templates for building a professional looking resume, and allows you to host it on a mini site on their server, in either a password-protected or Google-able format. Whenever your resume is viewed you’ll get an e-mail alert with the viewer’s ID – you can also create a resume link to attach to a blog, MySpace profile or other Web page.

Speaking of MySpace, despite the potential pitfalls, there are advantages to having a positive presence on such sites, says Internet recruiter Shally Steckerl. Most are set up in a way that creates a positive vibe about you, especially networks like LinkedIn, which encourages endorsements from colleagues. Done right, this sort of e-presence adds value to your “personal brand” and reveals you in greater dimension than a traditional resume, says Steckerl.

Posting video resumes is another way … READ MORE HERE


One Response to “Shally Featured – ‘NET WORKING – USING THE WEB TO YOUR ADVANTAGE”

  1. Employment Blog on March 22nd, 2007 7:45 pm

    I like this article an I whole heartedly agree with the fact that if you make a great video resume, scouring recruiters will take notice and remember you. But just like any of the websites (LinkedIn, ZoomInfo, etc), if you put something moronic up there, you will be remembered too.

    A colleague of mine spent a long time interviewing someone who he felt was qualified, but he wasn’t sure about fit. But the candidate’s MySpace profile did him in because he posted all the behaviors that made him a bad fit. So he didn’t get hired. Candidates just need to be wise, and these tactics can work in their favor.

    Juan Rodriguez
    employment blog