Posted on June 10, 2007
Filed Under Sourcing Techniques | Comments Off on Shally’s Way – “Peer Regression Analysis Webinar – Find Hidden Talent for Free!”
By Shally Steckerl, Chief Cyberseluth, JobMachine Inc.
On April 23rd I posted about a webinar I was going to conduct on peer regression analysis sponsored by Zoominfo. I’ve posted about PRA before, and even wrote an article on it, but until now I had never demonstrated it live. You won’t believe how easy it is, and the depth of results you can get, until you’ve seen it live.
Yeah, Shally, but I missed your stupid webinar so… ?
So… Zoominfo has made the Webinar available online for anyone to view! Yup. No charge. All you have to do is register with them.
Don’t be fooled by the fact that its sponsored. I get sponsors for some of my events so that I am able to spread the word and introduce new techniques and concepts. Those of you who have attended my events before know that I don’t do fluff jobs. Just look at the CheatSheets 🙂
There’s lots of juicy, beefy bits for you to sink your research incisors into in this 45 minute video. In fact, based on what I’m hearing around the water cooler, there’s more meat in this “freebie” than in many of the paid webinars my friends have attended this year. I’m not sure what that says, but its something.
Here’s the “official word” from Russ-n-friends:
With the simple click of a mouse quickly identify a “shortlist” of competitor companies, and from that list, find potential contacts to start your search. This ZoomInfo webinar featuring Chief Cybersleuth Shally Steckerl will cover research techniques to find you or your clientâ€™s most relevant competitors using new Zoominfo features available without a subscription.
But allow me to tell you the REAL scoop:
You will walk away from this knowing how to bring a highly targeted list of competitors to your next hiring manager meeting. This way you will be in a position of immediate value where you can suggest to your manager which companies you recommend researching, and allow them to validate the list instead of putting them on the spot and asking them which companies they recommend you go after.
Then you are going to be able to take that list of copanies and find some events related to them, and use those events to pull a list of well known industry leaders you can “reverse engineer.” What this means is finding people that had significant interactions with those leaders, which in turn reveals a plethora of hidden talent and sources.
BOOM! Its that simple.