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SIGN UP TODAY – Kennedy Audio Conference: An Introduction to Recruitment Blogging

Posted on January 31, 2007
Filed Under Blogging For Talent, Glenn Gutmacher | Comments Off on SIGN UP TODAY – Kennedy Audio Conference: An Introduction to Recruitment Blogging


Overview  |  Introduction to Blogging  |  Employee Blogs  |  Evolution of Blogs  |  Price & Registation

Audio Seminar 1
• Thursday, February 1, 1:00 PM (EST)
An Introduction to Blogging
with Shally Steckerl & Glenn Gutmacher

Audio Seminar 2
• Thursday, February 15, 1:00 PM (EST)
Employee Blogs: “New School” Employment Branding
with Gretchen Ledgard & Joel Cheesman

Audio Seminar 3
• Thursday, March 1, 1:00 PM (EST)
Perspectives on the Evolution of Blogs
with Tiffany Baxendell Bridge, Michael Keleman & Amitai Givertz

Don’t hesitate – SIGN UP TODAY!

The best investment you can make is an investment in yourself. If you truly want to reach your next level of performance – act now. Start out the year with fresh, new ideas that are practical, proven successful and easy to implement, right now!

Speakers: Dave Mendoza, Shally Steckerl & Glenn Gutmacher

Part 1 presents an overview of the blogosphere, discussing the nuts and bolts of navigating blogs from a sourcing Guru’s persepctive with insightful tips and techniques to successfully use blogging as a recruitment tool. A special blog search cheatsheet will be provided to attendees.

Beyond a typical corporate website, what kinds of content would attract passive talent in your target industry with inherent appeal? In this session you will answer that question as you discover how to surround your blog with editorial context that adds another dimension to reinforce that your company is “in the know” in this field. Through your blog, you’ll be able to –

  • Demonstrate that your company has a genuine interest in the ongoing professional development of people in the field, whether or not they’re considering a job change.
  • Learn how to enlist your key employees to write topical blog posts on a rotating basis, with the ability to generate fresh content every weekday.
  • Develop additional content that’s completely automated, with content feeds related to your industry in addition to targeted job posting feeds that you can generate and post for free on your site.

There will also be time for your questions!

Join us for one or all!

Shally Steckerl, Founder, JobMachine, Inc.

Shally Steckerl is a talent acquisition strategist, speaker and recruitment consultant originally from South America, now residing in Atlanta, GA. Most recently Mr. Steckerl managed the Research Arm of Microsoft’s Sourcing team. Prior to joining Microsoft he has consulted with leading organizations such as Google, Genentech, Disney, Wal-Mart, Coca-Cola Enterprises, Cisco Systems, and Motorola where he has been instrumental in architecting centralized recruitment models. Because of his passion for the Internet as a recruitment tool and his continually innovative methods, Mr. Steckerl has developed a reputation as an authority in Internet search, and a pioneer in recruitment research. An accomplished author, consultant, and trainer, Mr. Steckerl is a frequent contributor to many industry forums and speaker at leading conferences. He is the founder or JobMachine, Inc. and He is the 2005 Winner of the Best Recruiting Research Blog Award for his blog, Cybersleuthing.

Glenn Gutmacher, Senior Recruiting Researcher, Microsoft

Glenn has been a lead Internet sourcer for Microsoft since 2005, and previously for Getronics North America. In 1997, he created one of the first Internet sourcing seminars also available in a 100% online-delivered format, continuously updated through today at The official Internet recruiting certification instructor in 2000 for the SHRM chapter’s Northeast Human Resources Association (NEHRA), in 2001 for the Boston Herald’s and in 2002 for the Boston Globe’s BostonWorks, he remains a leading innovator in online sourcing methods and application of Internet tools to recruiting. In 1996, Glenn founded one of the newspaper industry’s first regional job boards, JobSmart, for Community Newspaper Company’s portal. The job board won the international newspaper industry’s two most prestigious awards in 1998: the EPpy Award (Editor & Publisher) and the Digital Edge Award (Newspaper Assn. of America).

He has trained recruiters from hundreds of corporations from the Fortune 500 to small staffing firms. Glenn has penned numerous articles for recruiting trade publications and portals. He currently writes the well-regarded blog, Advanced Online Recruiting Techniques, and contributes regularly to He is a 1987 graduate of Yale University.


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