By Shally Steckerl
I’m not sure if you noticed this but when you do a search on LinkedIn at the very top of the results page you see a caption that reads:
For example, if you search for people currently at Pfizer the caption read:
So if my only search criteria is a company name and I select the “Current only” choice from the drop down, I can estimate how many employees from a particular company have registered on LinkedIn. In the example with Pfizer, Hoovers claims there are 88,600 employee there, which means that 30% of their population is “listed.”
A similar analysis for Microsoft reveals 77,999 of them on LinkedIn and according to Hoovers there are 91,000 employees, so 85% of Microsofties are on LinkedIn.
Of course this could be innacurate for a number of reasons, chief among them the fact that someone could switch companies and may not make the change in their LinkedIn profile, but I believe that overall these are good estimates of “population coverage.”
Another useful piece of intel is to (READ MORE HERE)