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Shally Asks “How many of your employees are on LinkedIn?”

Posted on February 1, 2009
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By Shally Steckerl

I’m not sure if you noticed this but when you do a search on LinkedIn at the very top of the results page you see a caption that reads:

“___ results for ____”

For example, if you search for people currently at Pfizer the caption read:

“26,515 results for pfizer “

So if my only search criteria is a company name and I select the “Current only” choice from the drop down, I can estimate how many employees from a particular company have registered on LinkedIn. In the example with Pfizer, Hoovers claims there are 88,600 employee there, which means that 30% of their population is “listed.”

A similar analysis for Microsoft reveals 77,999 of them on LinkedIn and according to Hoovers there are 91,000 employees, so 85% of Microsofties are on LinkedIn.

Of course this could be innacurate for a number of reasons, chief among them the fact that someone could switch companies and may not make the change in their LinkedIn profile, but I believe that overall these are good estimates of “population coverage.”

Another useful piece of intel is to (READ MORE HERE)


One Response to “Shally Asks “How many of your employees are on LinkedIn?””

  1. Colleen Maxwell on February 4th, 2009 9:01 pm

    My current client discourages its employees from LinkedIn and Facebook. I know the advantages, but what are the disadvantages? One could be less ways for me to organize employee referrals. What do you think?